Fail fast or win big: the start-up plan for starting now

Introduction: why today's entrepreneurs need to read this book

The end of business plans

The new way: the leanmodel framework

Ideas are great but business models rule

Lean resources, less is more

Rapid prototyping, right now

The whole customer truth

Entrepreneurs have a new investor : the crowd

Opportunity is here and everywhere

Entrepreneurs who tried to fail fast and won big

If you want to be an entrepreneur, be one

Recommended reading, my favorites

Appendix: about the author

Index.