Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design
(eAudiobook)

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Published
Ascent Audio, 2021.
Physical Description
4h 35m 0s
Format
eAudiobook
Language
English
ISBN
9781663702982

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Citations

APA Citation, 7th Edition (style guide)

Tom Eslinger., Tom Eslinger|AUTHOR., & Jay Snyder|READER. (2021). Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design . Ascent Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Tom Eslinger, Tom Eslinger|AUTHOR and Jay Snyder|READER. 2021. Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design. Ascent Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Tom Eslinger, Tom Eslinger|AUTHOR and Jay Snyder|READER. Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design Ascent Audio, 2021.

MLA Citation, 9th Edition (style guide)

Tom Eslinger, Tom Eslinger|AUTHOR, and Jay Snyder|READER. Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design Ascent Audio, 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDa2b2a4cc-3c12-a7ce-f65a-e984a465439a-eng
Full titlemobile magic the saatchi and saatchi guide to mobile marketing and design
Authoreslinger tom
Grouping Categorybook
Last Update2023-01-14 19:02:23PM
Last Indexed2024-03-28 04:01:59AM

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    [synopsis] => The future of marketing is on mobile devices and most businesses know next to nothing about it. 75% of the world now has access to a mobile phone; 235 million Americans own a mobile device; 85 million shop on their smartphones. In 2012, the average person spent 82 minutes per day using their phone for non-talk activities (that’s more than double the same figure in 2010). Cable and satellite has fragmented television audiences. Newspapers and print magazines are dying. Even desktop computers sales are diminishing. To marketers unfamiliar with the special challenges of mobile, the territory feels complicated and even scary. Mobile Magic offers the bridge over those concerns by providing a bird’s eye view of the process from one of the worlds most experienced mobile marketers. Starting with an outline of the mobile marketing opportunity, Mobile Magic covers four keys to success for mobile campaigns understanding the technology and the most popular devices demystifies the decision points and the costs involved the design process for getting a great looking interface secrets of selecting the right media channels navigates the production process and selecting agencies traverses complexity vs simplicity vs scale scenarios shows what winning looks like ROI=Return on Involvement gets the cash registers ringing in-store, online, on the move showcases winning mobile marketing campaigns From small business owners to the C-Suites, Mobile Magic will help newcomers and non-digital natives alike to understand the basics, learn the language, and find the right partners to create mobile magic.
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