Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design
(eAudiobook)
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Tom Eslinger., Tom Eslinger|AUTHOR., & Jay Snyder|READER. (2021). Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design . Ascent Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Tom Eslinger, Tom Eslinger|AUTHOR and Jay Snyder|READER. 2021. Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design. Ascent Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Tom Eslinger, Tom Eslinger|AUTHOR and Jay Snyder|READER. Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design Ascent Audio, 2021.
MLA Citation, 9th Edition (style guide)Tom Eslinger, Tom Eslinger|AUTHOR, and Jay Snyder|READER. Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design Ascent Audio, 2021.
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Grouping Information
Grouped Work ID | a2b2a4cc-3c12-a7ce-f65a-e984a465439a-eng |
---|---|
Full title | mobile magic the saatchi and saatchi guide to mobile marketing and design |
Author | eslinger tom |
Grouping Category | book |
Last Update | 2023-01-14 19:02:23PM |
Last Indexed | 2024-03-28 04:01:59AM |
Hoopla Extract Information
stdClass Object ( [year] => 2021 [artist] => Tom Eslinger [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/gil_9781663702982_270.jpeg [titleId] => 14246027 [isbn] => 9781663702982 [abridged] => [language] => ENGLISH [profanity] => [title] => Mobile Magic [demo] => [segments] => Array ( ) [duration] => 4h 35m 0s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Tom Eslinger [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Jay Snyder [relationship] => READER ) ) [genres] => Array ( [0] => Business ) [price] => 2.31 [id] => 14246027 [edited] => [kind] => AUDIOBOOK [active] => 1 [upc] => [synopsis] => The future of marketing is on mobile devices and most businesses know next to nothing about it. 75% of the world now has access to a mobile phone; 235 million Americans own a mobile device; 85 million shop on their smartphones. In 2012, the average person spent 82 minutes per day using their phone for non-talk activities (that’s more than double the same figure in 2010). Cable and satellite has fragmented television audiences. Newspapers and print magazines are dying. Even desktop computers sales are diminishing. To marketers unfamiliar with the special challenges of mobile, the territory feels complicated and even scary. Mobile Magic offers the bridge over those concerns by providing a bird’s eye view of the process from one of the worlds most experienced mobile marketers. Starting with an outline of the mobile marketing opportunity, Mobile Magic covers four keys to success for mobile campaigns understanding the technology and the most popular devices demystifies the decision points and the costs involved the design process for getting a great looking interface secrets of selecting the right media channels navigates the production process and selecting agencies traverses complexity vs simplicity vs scale scenarios shows what winning looks like ROI=Return on Involvement gets the cash registers ringing in-store, online, on the move showcases winning mobile marketing campaigns From small business owners to the C-Suites, Mobile Magic will help newcomers and non-digital natives alike to understand the basics, learn the language, and find the right partners to create mobile magic. [url] => https://www.hoopladigital.com/title/14246027 [pa] => [subtitle] => The Saatchi and Saatchi Guide to Mobile Marketing and Design [publisher] => Ascent Audio [purchaseModel] => INSTANT )